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Bureau XYZ Agriculture

Gen Z has the potential to change agriculture. It is estimated that over the next five years, 10% of the nation’s land will transition out of the older generations’ hands. But there aren’t enough Gen Xers or Millennials that want to take over. Enter Gen Z! Did you know that Generation Z is shifting views and expectations in the industry? We can help you prepare for them.

Agriculture has been such an exciting industry to talk about generations with. Farming is the ONLY generation that is so entrenched in multi-generational family businesses. Of course farming has changed – but the generational challenges have not. Especially now that we have a new generation in agriculture – Gen Z. What is so scary is that most in agriculture are just assuming everyone under 30 is the same – they assume they are Millennials. Yet – Gen Z is radically different and the leading edge is already 25! Time to get to know them is today.

We have pioneered the Gen Z and Agriculture discussion with many in the industry. We pride ourselves on customizing, so it would be great to hear your goals. We have covered how Gen Z will work in agriculture — what will it take to recruit and retain this NEW generation into the industry. We have also helped sales teams understand the new generation of customer/buyer and how best to connect.

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Did you know?


• 54% want to take over the family business one day
• Will adopt and utilize new technologies to revolutionize farming methods
• Less loyal to brand names and more peer-driven in their decision making
• Engaged in agricultural issues at a younger age




“The amount of background research and planning that they did was incredible. In the months between signing the contract and the meeting, they produced a highly customized and interactive presentation
that brought together their demographic insights with some of the key trends facing farmer co-ops and agriculture today. Beyond just being able to speak intelligently about these issues, though, they conveyed a genuine interest in them and an excitement at having researched them.”

Justin M. Darisse
Justin M. Darisse
Vice President Communications | National Council of Farmer Cooperatives
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David Stillman is not new to the generational conversation. For over twenty years he has been called on by business executives, politicians and the media to share his expertise on how best to bridge generational gaps. David has been commenting on the generation in the media for CNN, CNBC, and the TODAY Show as well as NPR and in Fast Company, The New York Times, USA Today, and The Wall Street Journal.

His creative communications work has earned him numerous accolades including gold medals at the NY Film Festival, the much-coveted CLIO Award, and most recently was named as one of 200 People to Watch by the Business Journal as well as one of the Power50 in the state of MN.

In addition to being an internationally acclaimed speaker on the generations, David is also the co-author of two best-selling books including When Generations Collide and The M-Factor: How the Millennial Generation Is Rocking the Workplace

David’s latest book Gen Z @ Work published by HarperCollins describes the 7 key traits of Gen Z. He has coauthored this book with his Gen Z son, Jonah.

Jonah Stillman graduated from high school in 2017 and is pursuing a life as an entrepreneur. Growing up, for 10-years Jonah competed on the national US circuit in snowboarding. He was ranked in the top 5 in the US before hanging up his helmet to pursue working with his Dad in the generational field.

Jonah and a team of peers conducted one of the first national surveys about Gen Z’s workplace attitudes. The eye-opening results ignited Jonah’s interest in keeping the dialogue going.

After growing up watching his dad – David – be the voice of his generation, Jonah is excited to be a voice of Gen Z. Together, they published “Gen Z @ Work” published by HarperCollins. It describes the seven key traits of Gen Z.

He is the youngest speaker on the circuit and has already shared his insights on Gen Z with CNBC, MSNBC, and CBS and was recently featured in Fast Company, TIME, INC, Forbes and the NY Times.

Success Magazine voted David and Jonah in the top 25 most influential speakers and authors for 2018.


Our Personalized Approach

We pride ourselves on customizing programs for every industry and audience. We achieve that with a thorough intake and interview process to assure we are not just meeting your expectations but exceeding them!