Gen Z has the potential to change agriculture. It is estimated that over the next five years, 10% of the nation’s land will transition out of the older generations’ hands. But there aren’t enough Gen Xers or Millennials that want to take over. Enter Gen Z! Did you know that Generation Z is shifting views and expectations in the industry? We can help you prepare for them.
Agriculture has been such an exciting industry to talk about generations with. Farming is the ONLY generation that is so entrenched in multi-generational family businesses. Of course farming has changed – but the generational challenges have not. Especially now that we have a new generation in agriculture – Gen Z. What is so scary is that most in agriculture are just assuming everyone under 30 is the same – they assume they are Millennials. Yet – Gen Z is radically different and the leading edge is already 25! Time to get to know them is today.
We have pioneered the Gen Z and Agriculture discussion with many in the industry. We pride ourselves on customizing, so it would be great to hear your goals. We have covered how Gen Z will work in agriculture — what will it take to recruit and retain this NEW generation into the industry. We have also helped sales teams understand the new generation of customer/buyer and how best to connect.