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Dairy Strong


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We are so excited about the opportunity to present to the Dairy Strong Association. Not enough organizations realize the power of understanding generational differences in today’s marketplace. Even worse, they assume the generations are all the same. Now, more than ever, it is crucial to understand how each generation is unique, especially with the arrival of a new generation of consumers, Gen Z! From the carbon footprint to sustainability, the dairy industry will have to lean into those value propositions like never before. In addition, the younger generations palate and refined focused on wellness has them consuming dairy in new ways.

Finally – beyond just the new consumer, the dairy industry faces a scary challenge as the younger generations are not looking at careers in the industry the same way. With the average age of a dairy farmer close to 60, now is the time to understand what it will take to recruit and retain tomorrows leaders in the dairy industry. Currently 54% our Gen Zers who grew up on dairy farms are interested in farming, but that doesn’t mean raising the same crops or animals.

For this presentation, we would love to customize our message to not only meet Dairy Strong’s goals and themes of the meeting, but make the message actionable to attendees so they can return to their dairy operations with best practices to bridge generation gaps and prepare for tomorrows dairy leaders.

David and Jonah in action!

Did you know?


• 54% want to take over the family business one day
• Will adopt and utilize new technologies to revolutionize farming methods
• Less loyal to brand names and more peer-driven in their decision making
• Engaged in agricultural issues at a younger age




“The amount of background research and planning that they did was incredible. In the months between signing the contract and the meeting, they produced a highly customized and interactive presentation
that brought together their demographic insights with some of the key trends facing farmer co-ops and agriculture today. Beyond just being able to speak intelligently about these issues, though, they conveyed a genuine interest in them and an excitement at having researched them.”

Justin M. Darisse
Justin M. Darisse
Vice President Communications | National Council of Farmer Cooperatives
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David Stillman is not new to the generational conversation. For over twenty years he has been called on by business executives, politicians and the media to share his expertise on how best to bridge generational gaps. David has been commenting on the generation in the media for CNN, CNBC, and the TODAY Show as well as NPR and in Fast Company, The New York Times, USA Today, and The Wall Street Journal.

His creative communications work has earned him numerous accolades including gold medals at the NY Film Festival, the much-coveted CLIO Award, and most recently was named as one of 200 People to Watch by the Business Journal as well as one of the Power50 in the state of MN.

In addition to being an internationally acclaimed speaker on the generations, David is also the co-author of two best-selling books including When Generations Collide and The M-Factor: How the Millennial Generation Is Rocking the Workplace

David’s latest book Gen Z @ Work published by HarperCollins describes the 7 key traits of Gen Z. He has coauthored this book with his Gen Z son, Jonah.

Jonah Stillman graduated from high school in 2017 and is pursuing a life as an entrepreneur. Growing up, for 10-years Jonah competed on the national US circuit in snowboarding. He was ranked in the top 5 in the US before hanging up his helmet to pursue working with his Dad in the generational field.

Jonah and a team of peers conducted one of the first national surveys about Gen Z’s workplace attitudes. The eye-opening results ignited Jonah’s interest in keeping the dialogue going.

After growing up watching his dad – David – be the voice of his generation, Jonah is excited to be a voice of Gen Z. Together, they published “Gen Z @ Work” published by HarperCollins. It describes the seven key traits of Gen Z.

He is the youngest speaker on the circuit and has already shared his insights on Gen Z with CNBC, MSNBC, and CBS and was recently featured in Fast Company, TIME, INC, Forbes and the NY Times.

Success Magazine voted David and Jonah in the top 25 most influential speakers and authors for 2018.


Our Personalized Approach

We pride ourselves on customizing programs for every industry and audience. We achieve that with a thorough intake and interview process to assure we are not just meeting your expectations but exceeding them!

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