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Marketing to Generation Z
Learn how to market and sell products and services to Generation Z.
Marketers have five generations to reach with each campaign: traditionalists, baby boomers, Generation X, millennials, and now Generation Z. Gen Zers are significantly different than predecessors: more realistic, competitive, and motivated. So how are marketers going to adapt to the needs of this up-and-coming generation?
Learn from experts about who Gen Z is and how you can adapt your marketing campaigns to target this savvy new audience. Explore the seven key traits of Gen Z and discover where members shop, how they use social media, why they want to be aligned with winning brands, and more. Using David and Jonah’s tips, you’ll be better prepared to market to this incredibly unique and diverse generation.
Learn how to manage and lead Generation Z.
Today’s managers understand the importance of bridging generation gaps—uniting traditionalists, baby boomers, Generation X, and millennials. But many fail to recognize that a new generation is here. Generation Z is significantly different than its predecessors: more realistic, competitive, and motivated. So how are managers going to adapt to the needs of these workers and future leaders?
Join experts to learn what makes Gen Z unique as employees. Explore how Gen Z communicates, collaborates, receives feedback, and derives value from work. Using David and Jonah’s tips, you’ll be better prepared to recruit, retain, and manage this incredibly unique and diverse generation.