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Primary Research

It’s one thing to read research about the generations…

It’s another to conduct it!

Through our research partnerships, we are constantly staying up to date with what is happening with the generations in the workplace and marketplace.


We run our own quarterly studies and share the results through a variety of our platforms and programs, such as our speaking and writing.

One of our exciting new findings from our January 2020 survey is that 85% of full-time employees, ages 18-25, agree a company's impact on society would affect their decision to work there!


We partner with companies who want to conduct studies about the generations in their specific workplace and marketplace. Our ability to analyze and share the data make these studies way more than just numbers – but true actionable strategies that bridge the gaps. Our research reports will soon be available to purchase.


As we continue to pioneer the generational dialogue, we are always looking for sponsors of research studies. Sponsors get special access to information and PR opportunities.

Our favorite celebrity questions!

Following are some of the research questions we have received and fielded for our favorite celebrities and thought leaders…

Arianna Huffington's Question & Answer
Jeff Weiner's Question and Answer
Katie Couric's Question and Answer
Seth Rogen Actor
Each generation has its own events and conditions that resulted in unique generational personalities.

Find out how the differences are impacting your business.

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