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Helping Industries

Connect with each Generation of…

Our multi-generational team will help connect with Gen Z as a customer, vendor, employer,  donor, and more

Employees
Customers
Students
Voters
Donors
Generation Timeline Traditionalists Boomers Gen X Millennials Gen Z

WHAT ARE CLIENTS TALKING ABOUT?

We all know it’s a new world. The recent pandemic has changed the way we live and work. With such vastly different traits, each generation reacts in unique ways. No generation is right or wrong in their response, but each is so different.

This is what we have found with our clients:

  • Some of our clients want to talk about the pandemic and the role each generation is playing in the road to recovery.
  • Other clients want to return to lessons in recruiting and retaining a multi-generational workforce or how best to connect with each generation of customers – and only reference the pandemic when necessary.
  • And of course so many want messages of inspiration and hope and to know where each generation is able to help and lift up the other.

David: Generation X and Jonah: Generation Z

For over 20 years Gen Xer David has been researching, writing, consulting and speaking on the generations. In 2015, David’s Gen Z son, Jonah, joined the organization to help shed light on the youngest generation now entering the workplace and marketplace.

This Dynamic Duo has traveled the globe to share cutting edge research, case studies, and insights on what makes each generation unique and what leader need to know.

Yes! We present virtually! Want to know more?

50%
of Gen Z prefers their own office
83.6%
of Gen Z prefer talking face to face with a boss
85%
of Gen Z say it's okay to have a full-time job and a side hustle
56%
of Gen Z think that on-boarding should take one day or less

What Our Partners Say

David and Jonah understand the strength of the future. CEOs would be wise to pay attention to the opportunities presented by harnessing Gen Z’s power.

Richard Davis
Richard Davis
EXECUTIVE CHAIRMAN AND FORMER CEO | U.S. BANCORP

The format was an innovative ‘point-counterpoint’ approach that was both informative and entertaining. The combination of a ‘Gen Xer’ (David) and a ‘Gen Zer’ (Jonah) was perfect for our diverse audience. It made the research come to life in a way that didactic presentations or videos just can’t accomplish.

Ronald A. Paulus
Ronald A. Paulus
President and CEO | Mission Health System

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