Helping Industries
Connect with each Generation of…
















WHAT ARE CLIENTS TALKING ABOUT?
David: Generation X and Jonah: Generation Z
For over 20 years Gen Xer David has been researching, writing, consulting and speaking on the generations. In 2015, David’s Gen Z son, Jonah, joined the organization to help shed light on the youngest generation now entering the workplace and marketplace.
This Dynamic Duo has traveled the globe to share cutting edge research, case studies, and insights on what makes each generation unique and what leader need to know.
What Our Partners Say
“David and Jonah understand the strength of the future. CEOs would be wise to pay attention to the opportunities presented by harnessing Gen Z’s power.”

Richard Davis
EXECUTIVE CHAIRMAN AND FORMER CEO | U.S. BANCORP
“The format was an innovative ‘point-counterpoint’ approach that was both informative and entertaining. The combination of a ‘Gen Xer’ (David) and a ‘Gen Zer’ (Jonah) was perfect for our diverse audience. It made the research come to life in a way that didactic presentations or videos just can’t accomplish.”
