Who We Are

David Stillman and Jonah Stillman

Father-son multi-generational team sheds light on how the generations click and clash in today’s workplace and marketplace.

Passionate Generational Experts

Gen Guru is a boutique management consulting firm that provides insights on how best to connect with Baby Boomers, Generation X, Millennials – and the newest generation – Gen Z!

Our Analytical Approach

We pride ourselves on customizing programs for every industry and audience. We achieve that with a thorough intake and interview process to assure we are not just meeting your expectations but exceeding them!

Meet Our Professinoal Team Members

David Stillman

Gen Xer

David Stillman brings 25 years of experience in generational research. He's the co-author of notable best-sellers “When Generations Collide” The M-Factor: How the Millennial Generation is Rocking the Workplace” and “Gen Z @ Work”. His insights have featured in TIME, The New York Times, and on CNN, MSNBC, and the Today Show. Recognized as one of the Business Journal's '200 toWatch', David's expertise shines in understanding and communicating the dynamics between generations and how to bridge the gaps.

Jonah Stillman

Gen Zer

Growing up competed for 10 years on the national US circuit in snowboarding. He was ranked in the top 5 in the US before hanging up his helmet to pursue working with his dad. Jonah has since established himself as a renowned speaker, traveling globally to provide insights on Generation Z to some of the world's most influential brands, including The NFL, Gatorade, 3M, and Microsoft. His expertise on Gen Z trends and behaviors has also been sought after and featured by leading media outlets such as The New York Times, Forbes, Inc., and Time.

Check out our one sheets

Baby Boomers Stats

10,000 Baby Boomers retire
every day.
53% of Baby Boomers say they aren’t ready to retire.
60% of Baby Boomers say flexible work hours are critically important to them.
86% of Boomers say that their favorite brands reward them for their loyalty.

Gen X Stats

79% of Gen X say they feel forgotten in the workplace.
50% of global leadership roles are held by Gen X
52% of Gen Xers chose teamwork as their favorite form of work.
90% of Gen X consumers say that their favorite brand treats them like an individual.

Millennial Stats

49% of Millennials want to work
fully remote.
21 % of Millennials report switching jobs within the last year.
36% of millennials have 2 or
more jobs.
64% of millennials make impulse

Gen Z Stats

86% of Gen Z prefer face to face communication in their job.
71% of Gen Z ‘ers have a side
62% of Gen Z want to customize their career path.
80% of Gen Z consumers are drawn to brands that customize their products.

What Our Partners Say

“The amount of background research and planning that they did was incredible. They produced a highly customized and interactive presentation that brought together their demographic insights with some of the key trends facing farmer co-ops and agriculture today.”

Justin M. Darisse

VP Communications | National Council of Farmer Cooperatives

“Through both primary and secondary research David and his son Jonah bring an energetic and action oriented approach to their sessions. They have an audience beel of equal parts present day anthropologists and data driven researchers.”

Shawn Boom

VP, North American Higher Education | Blackboard