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We partnered with the best e-learning provider – LinkedIn Learning.
Take our cutting-edge courses “Managing Generation Z” and “Marketing to Generation Z”
These short, engaging how-to videos allow you to take your generational knowledge deeper and put it into action.

Managing Generation Z

Learn how to manage and lead Generation Z.
Course description
Today’s managers understand the importance of bridging generation gaps—uniting traditionalists, baby boomers, Generation X, and millennials. But many fail to recognize that a new generation is here. Generation Z is significantly different than its predecessors: more realistic, competitive, and motivated. So how are managers going to adapt to the needs of these workers and future leaders? Join experts David Stillman and Jonah Stillman, a father and son team spanning Gen X and Gen Z, to learn what makes Gen Z unique as employees. Explore how Gen Z communicates, collaborates, receives feedback, and derives value from work. Using David and Jonah’s tips, you’ll be better prepared to recruit, retain, and manage this incredibly unique and diverse generation.
Wactch video

Topics include:

  • Gen Z communication style
  • Gen Z diversity
  • Gen Z feedback preferences
  • The realism of Gen Z
  • The Gen Z side hustle
  • Collaboration vs. competition

Our “Managing Generation Z” is available on LinkedIn Learning

 
Wactch video
Topics include:
  • How Gen Z shops
  • How Gen Z consumes
  • How Gen Z uses social media
  • How pricing affects Gen Z
  • Gen Z and the sharing economy
  • Selling to the Gen Z side hustle
  • Gen Z and user-generated marketing content
  • Aligning with a winner

Our “Marketing to Generation Z” is available on LinkedIn Learning

Marketing to Generation Z

Learn how to market and sell products and services to Generation Z.
Course description
Marketers have five generations to reach with each campaign: traditionalists, baby boomers, Generation X, millennials, and now Generation Z. Gen Zers are significantly different than predecessors: more realistic, competitive, and motivated. So how are marketers going to adapt to the needs of this up-and-coming generation? Learn from experts David Stillman and Jonah Stillman, a father and son team spanning Gen X and Gen Z, about who Gen Z is and how you can adapt your marketing campaigns to target this savvy new audience. Explore the seven key traits of Gen Z and discover where members shop, how they use social media, why they want to be aligned with winning brands, and more. Using David and Jonah’s tips, you’ll be better prepared to market to this incredibly unique and diverse generation.

Our Course Reviews

“I just finished the Linkedin Learning “Marketing to Generation Z” by David Stillman and Jonah Stillman. They made this course highly engaging and insightful. This course is relatable to all ages and generations. Don’t underestimate the innovation and influence of Generation Z.

I recommend this course for any Marketer, Sales Leader or Business Owner who wants to better understand how to understand, influence and connect with this digital native, symbol/emoji thinking, experience-loving generation.”

Matthew Rolnick

Divisional Sales Manager | Groupon

“Managing Generation Z” by @genZguru. I took this course because it was hard to work with GenZ designer. We were speaking in two different languages.

What I’ve learned from this course: Millenials – collaboration and help, GenZ – competition, innovation, and speed. GenZ likes quick response to everything, like to be innovative in a quick way. Just do it quickly. GenZ doesn’t share much info at work because of the competitive advantage of the information.”

Evgeniya Yesipava

Founder & CEO | Wantshes

“Just finished the course “Marketing to Generation Z”! LOVED their course – very entertaining and I actually learned some things. Looking at their other stuff.”

June Appell

Senior Recruiter, Talent Acquisition Specialist | GroupM