The digital world is evolving as new generations are continually on the rise. Social media has always been of interest to Millennials and Generation Z. However, each has found solace in different platforms and usage methods. While Millennials make up one quarter of the nation’s population, Generation Z is following closely. Both generations

While long-established marketing and recruiting methods have been successful for years, it is now time to transition towards a more creative approach to engaging and recruiting Generation Z. Gen Zers are always looking for new and exciting, the next “big” fad. A unique experience catered directly to the individual is commonly what they

Millennials are a misunderstood generation. Their reputation balances in a purgatory between lazy and a clear drive for growth. But, before we dive into the specifics regarding what Millennial job seekers look for in their employment opportunity, it’s important to get a firm grasp on who Millennials are.  A Quick Look at Millennials

The difference between Millennials vs Generation Z is vast. It’s no secret that the next generation of buyers will have some serious purchasing power. However, the ways in which they purchase are new. Therefore, marketers and business owners need to take a close look at how they engaged with customers in the past

The key to operating a successful business is understanding the consumer. While many companies have spent recent years studying the Millennial market, however, Generation Z is often overlooked. With almost a third of the U.S. population belonging to Gen Z, it’s more important now than consider this group as the cornerstone of a

With the onslaught of chatter around the arrival of Gen Z – and proudly one of the first to pioneer Gen Z data – I am often asked to comment on the traits and characteristics of Generation Z. By no means am I claiming to be the ONLY voice on Gen Z, but

So, How Did Gen Z Get Their Name?  One of the first questions everyone asks is, “So what are we calling them?” There have been a lot of names thrown out there including 9/11 Generation, Digital Natives, Selfies, Centennials, or iGeneration but we prefer Gen Z. To understand how they got the Generation

Flying home from a speech I was asked by the gentleman the one question tired travelers want to avoid, “So, what do you do for a living.” Knowing that the generational topic typically sparks lots of conversations ranging from Pet Rocks to the current White House, I was prepared for a longer conversation.