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What Do Millennials Look for in a Job
What Do Millennials Look for in a Job

What Do Millennials Look for in a Job

The workplace has undergone many changes and transitions over the years, and while many employers refuse to change their company’s ways — others are embracing the change.  Millennials are a misunderstood generation. Their reputation balances in a purgatory between lazy and a clear drive for growth. But, before we dive into the specifics regarding what […]

The Key Differences Between Millennials and Generation Z
The Key Differences Between Millennials and Generation Z

The Key Differences Between Millennials and Generation Z

Every generation experiences the world around them differently, and as the times, technology, and overall approach to purchasing behavior change, marketers and business owners must adapt.  Each audience has its own unique nuance. Taking the time to understand subtle or even apparent differences between generations can help shape the messaging and overall approach to specific […]

Gen Z Statistics That Can Make or Break Your Business
Gen Z Statistics That Can Make or Break Your Business

Gen Z Statistics That Can Make or Break Your Business

The key to operating a successful business is understanding the consumer. While many companies have spent recent years studying the Millennial market, however, Generation Z is often overlooked. With almost a third of the U.S. population belonging to Gen Z, it’s more important now than consider this group as the cornerstone of a successful future. […]

Hello. My name is Generation Z
Hello. My name is Generation Z

Hello. My name is Generation Z

Where Millennials End and Gen Z Begins Born 1995-2012 at 72.8 million strong, more and more leaders waking up to the fact that this new generation is radically different than the Millennials. One of the first questions everyone asks is, “So what are we calling them?” There have been a lot of names thrown out […]