Believe it or not…there’s life after the Millennial generation. A new generation is impacting our workplace and not enough leaders are paying attention! Gen Z is nothing like the Millennials and if you treat them that way…it will backfire! Are you ready for Gen Z? Do you know what factors make this generation unique? The leading edge of Gen Z is well into their 20s – with entirely new attitudes about the workplace, marketplace, philanthropy, and much more.
This eye-opening, engaging presentation can focus on Gen Z:
In the workplace:
This dynamic presentation gives audiences crucial insights into the newest generation of employees. From skipping 4-year degrees to inventing careers that don’t exist, recruiting and retaining Gen Z is a whole new ballgame. Based on national studies of Gen Z’s workplace attitudes, interviews with hundreds of CEOs, cutting-edge case studies and insights from Gen Zers themselves.
- What Gen Z expects from a career.
- How to recruit Gen Z.
- How to make Gen Z want to stay on the job.
- What culture means to Gen Z.
In the marketplace:
This dynamic presentation gives audiences crucial insights into the Gen Z consumer. More than their own disposable funds, it explains how Gen Z’s influence on family spending is impacting brand success. Based on national studies, insights from focus groups, and working with some of the world’s top brands; find out what it takes to connect with, sell to, and retain the Gen Z customer.
- How the Gen Z consumer is different than the other generations.
- How different social media platforms connect with Gen Z consumers.
- Phigital – where Gen Z sees no line between physical and digital.
- What loyalty to a brand looks like.
David and Jonah speak together or separately.