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“Jonah’s voice helped us break out of traditional ways of thinking to further re-imagine how the NFL can better engage young consumers. Leveraging his own research, plus additional secondary research, and industry best practices, Jonah put forth several viable ideas that we continue to explore today. Jonah successfully demonstrated a deep Gen Z subject matter expertise.”
“We began working with David and Jonah over three years ago and their generational research has proved invaluable when it comes to both employee and customer experience. In our hotels our teammates range from Baby Boomers, Gen X and Millennials, and even some Gen Z’s. David and Jonah’s work helped provide our team with the tools to appropriately communicate across the generation gaps. We also understand better that our different customers want different things.”
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